City and theatre pledge to be dementia-friendly

Today is a big day for Norwich as the city formally pledges to be dementia-friendly. We are joining forces with a number of businesses and organisations who are all part of the Norwich City Dementia Action Alliance.

You can read more about the group here.

But, in the meantime, what are we doing as a theatre? Well, we are making three public pledges today. They are:

  1. An ongoing programme of dementia awareness training for staff across the organisation to make sure we are as inclusive as we possibly can be. We have already started this process with a first raft of training for staff in departments including front-of-house, bars, box office and senior management. Here they are with their certificates after successfully completing their training
  2. We want to actively explore opportunities to involve those living with dementia with the theatre. We pledged this as one of the things we wanted to do when we officially opened our new Stage Two learning and participation building last summer. The work on this is ongoing and we’ll update you on that in the weeks ahead.
  3. To take an active role in the NCDAA agenda. We will work towards improving our services even more to reflect local needs and to share best practice between us. We look forward to working with fellow members like Jarrold, John Lewis Norwich, NorseCare, Norwich Cathedral and the Millennium Library on this.

We are really keen to build on the work that we (and other) organisations are doing. We want everyone to feel they can come along and enjoy a wide range of productions here and this is another way of us saying ‘You are always welcome at Norwich Theatre Royal.’

In the meantime, if you have any ideas, suggestions or feedback, our access manager Matthew Piper would love to hear from you. You can contact him via email on